Aver
NEW YORK, NY
BRANDING, ILLUSTRATION, ICONOGRAPHY, WEB DESIGN, PATTERN DESIGNAver is a soon-to-be online platform that will empower expecting moms to make informed choices when it comes to pregnancy-safe cosmetics and toiletries.
COLOR PALETTE
SELECT BRAND IMAGERY
HANDMADE PATTERNS
Swatches created by hand using mascara, lipstick, lipgloss, and other beauty products I had on hand. I wanted any patterns or textures created to feel aligned with the mission of the brand which is to provide clarity and factual information around the safety and efficacy of beauty and household products for women who are expecting.
The swatches were scanned in and digitized to create seamless pattern blocks that will be used in social assets and on the website.