COFERTILITY
ART DIRECTION | VISUAL IDENTITY | DATA VISUALIZATION
Level the Playing Field
I partnered with the team at Cofertility to bring their Level The Playing Field campaign to life in collaboration with For All Mothers (formerly &mother). The campaign launched on National Girls + Women in Sports Day.
The campaign focused on normalizing conversations around reproductive health and breaking down the stigma around proactive fertility care, so women—in this case, specifically female athletes—can thrive in both their careers and personal lives.
The campaign was featured by Forbes and The Cut and nominated for 2 Shorty Awards in Data & Insights and Healthcare & Pharma.
My role was to translate these complex, emotional, and often invisible challenges into a clear and compelling visual story that athletes, supporters, and organizations could see, feel, and share.
The work included the campaign logo, data visualizations and infographics, social assets, swag, a print magazine, and the design and layout of the landing page.
The campaign was shared and amplified by women athletes, Olympians, and leaders across the industry, including Maria Sharapova, Alysia Montaño, Molly Huddle, Marta Pen Freitas, Jasmine Todd, and Nikki Barnes.
You can explore the full campaign at leveltheplayingfield.co.
“Kim helped me architect an entire campaign from the ground up, seamlessly weaving together swag design, social shares, and data-driven storytelling. Her ability to create high-impact, multi-channel marketing assets makes her an invaluable creative partner, particularly in the social and digital space.”
—Meela Imperato | Head of Marketing, Cofertility
