Spirit of Beacon
BEACON, NY
BRANDING, LOGO DESIGNThe goal with this project was to shine a light on Beacon, NY as a community and to showcase its unique geographic location between the mountains and the river. The logo design was used for the Spirit of Beacon 2022 and is being used again in 2023 with an updated color palette.
DESIGN PROCESS
One of my favorite parts of the design process is the “getting there”. No matter what the assignment, I always like to experiment and try out various options — colors, type, illustrations — get all of the ideas out of my brain and onto paper or screen.
LOGO DESIGN 2022
DESIGN IN THE WILD
LOGO DESIGN 2023
