Unicorn Snot is an unconventional beauty brand that’s rooted in self-expression and bold, glittery looks. Having worked on the brand for almost 5 years now, I’ve loved having a heavy hand in truly shaping the brand visually into what it is today—through art direction, photography, website redesigns, strategic user generated content campaigns and building relationships with content creators, elevated marketing approaches, branded partnerships, and miscellaneous visual assets. Below are visual samples from a few of my favorite most recent campaigns.